Businesses that offer a more thoughtful user experience are able to not only differentiate in a way that may attract more customers, but also in a way that may make their business more marketable. Think about some of the large businesses where the customer experience is a significant driver of customer-perceived value: Apple, Four Seasons, Starbucks, Nordstrom, etc. One thing that such businesses have in common is strong attention to how physical design contributes to the user experience. Consider giving some thought to how physical design impacts your business' user experience. Following is a video from Monocle that provides some inspiration from other businesses.