The Business of Christmas: Panettone - the Italian fruitcake

Do you like fruitcake?  Usually around the holiday season there are jokes about fruitcake being an unwanted item perfect for re-gifting, something you use as a door stop, etc.  I'm not a fan of traditional fruitcake, but the Italian version, Panettone, is an entirely different story.  Yum!  If you've not had it, you may be pleasantly surprised.  Locally, Lovejoy Bakers sells it, as does Zupan's.  If you'd like the back story, the following video gives insights into the business of making Panettone, where a Milan bakery that has been in business for more than a century uses a 500-year old recipe to churn out this holiday-season favorite, which sometimes sells for as much as 50 euros.