The business sale website, BizQuest, published an article 5 Big Mistakes That Can Ruin Your Business for Sale Ad - that while I largely agree with the points made, the first mistake they cite is "You're Long Winded". I would suggest that a far more common problem with such ads is that there is not enough information. In fact, the average ad on most business sale websites contains only 3-5 sentences, which is often less information than you'd find in a residential real estate listing.
In contrast, Codiligent strives to provide a more complete description so that a buyer will have an accurate understanding of whether the business may be an appropriate match before contacting us. When they do contact us, before we ask for a signed confidentiality agreement, we'll provide them with a more descriptive non-confidential introduction package that will provide even more information without revealing the identity of the business.
By providing a better overview up-front, it helps inappropriate buyers self screen. Because of this, they will never learn the identity of the business and won't see confidential information that they would see if compelled to submit a confidentiality agreement to learn the basics of whether the business may be an appropriate match.
While we want to generate interest in a business, we want that interest to be serious and understand the importance of closely guarding our clients' confidential information.
In contrast, Codiligent strives to provide a more complete description so that a buyer will have an accurate understanding of whether the business may be an appropriate match before contacting us. When they do contact us, before we ask for a signed confidentiality agreement, we'll provide them with a more descriptive non-confidential introduction package that will provide even more information without revealing the identity of the business.
By providing a better overview up-front, it helps inappropriate buyers self screen. Because of this, they will never learn the identity of the business and won't see confidential information that they would see if compelled to submit a confidentiality agreement to learn the basics of whether the business may be an appropriate match.
While we want to generate interest in a business, we want that interest to be serious and understand the importance of closely guarding our clients' confidential information.
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