Over the years we've seen that our introduction packages are significantly different than those from many other business brokers. In fact, many business brokers don't even use a non-confidential introduction or teaser package, rather they rely on a short 4-7 sentence ad and then the business broker will require a NDA before providing any sort of information package. Because a lack of an introduction package is so common, there have been times that I have questioned if Codiligent's format for its introduction packages is over-kill. Does it really make a difference? Sure, we receive continual positive feedback from appreciative buyers who compare our information packages to others (or the lack thereof), but does that really mean that our packages generate more interest? Or have we just created more work for ourselves?
We now have seen research that confirms that statistically our approach is more effective! Axial Network, a membership organization of over 14,000 professional private capital deal makers, analyzed 8,732 investment teasers / introduction packages for businesses. They looked at titles, descriptions, and financial details to find out what characteristics lead to a more successful introduction package or investment teaser, defined as one that generates more interest relative to other advertised businesses on the market.
The following infographic shows the findings from their research. The characteristics and elements of Codiligent business brokers' introduction packages are the same ones that the research indicates makes such a package effective!