Benefits of Participating in A.R.T.S.
|
Imagine looking at a house that was for sale whose lawn hadn't been mowed, there were dirty dishes in the sink, the bedroom had clothes strewn about, the paint on the wall was scuffed and in need of paint, the carpet was dirty and needed to be replaced, the lightbulb in the den was burned out, and there was an ugly stained sofa in the living room.
Now imagine the same house with an immaculately landscaped yard, with new interior and exterior paint, new carpet, attractive furniture, and that was immaculately clean. Intellectually you know that it wouldn't take much to fix up the first house, but the second looks great and is move-in ready. How much more would you pay for the cleaned up "staged" house? 5%, 10%, 15% more? Codiligent's A.R.T.S. is like a home staging program for businesses. Just as a house should be “staged” in order to increase marketability and value, a business should be, too. However, while staging a house is mainly about improving aesthetics, staging a business tends to be more focused on the less obvious, non-physical attributes that buyers consider. For example, high concentration of revenue coming from a few key clients may be the equivalent of a leaking oil tank on a house; a business that is highly dependent on the owner is like a house’s front door that doesn't lock; an employee who is no longer necessary is akin to having too much furniture in a living room. Benefits from participating in A.R.T.S.
|
|
